Born out of Malawian culture, Zathu uses the power of music and storytelling to close the gender gap and tackle challenging topics such as relationships, stereotypes, self-expression and sexual health. Bringing together the best of local culture and creativity, Zathu is a unique youth brand that uses the power of music and storytelling to tackle challenging topics around growing up - from friendships between girls and boys, finding the confidence to express yourself, harmful stereotypes and sexual reproductive health. Zathu helps girls to be seen, to be heard, and to achieve. By helping to close the gender divide, Zathu has the potential to deliver something much bigger than the sum of its parts. By improving the perceived value of girls - by girls themselves and those around her - we can have a knock-on impact on far wider health and poverty indicators. For example, by informing girls and giving them confidence, they will better understand why their wellbeing is important, seek help, and be more likely to visit a clinic.